LML COMMUNICATIONS & MARKETING | DISCOVER MAGAZINE
Leila Monteiro Lins has more than 30 years of experience in journalism and marketing, including media relations, event planning and the development of communication strategies.
Leila has worked in an advertising agency, mainstream media (magazines, newspapers, television and radio) and different industry sectors, before opening her own agency.
LML Communication and Marketing was created in 1996 in Brazil. Among LML’s many achievements was the development and launch of the city of Pedro Leopoldo’s communication department.
In 1997, Leila served as special events and promotions vice-director of the Brazilian Communication Fellowship (Aberje Minas), a non-profit association that stimulates the interchange of information and promotes social communication through event marketing.
In February 2000, Leila re-located to Canada seeking new challenges. As she establishes herself, Leila works as a consultant, writer and on-air commentator.
A new branch of LML Communication and Marketing was created in the city of Toronto in 2004 and in that same year Leila was invited by CBC-Radio Canada International to be their correspondent.
Since 2008, Leila has been working as a Marketing director of the Brazilian Association in Ontario, Canada (Group Brasil). She has been responsible for the implementation of marketing, communication and media strategies and has assisted the Board members in the delivery of agency programs, and events.
In April 2010, Leila founded Discover magazine in Canada. Previously printed and distributed twice yearly, the magazine recently changed to its new digital format in October 2020, facilitating online availability in a “pocket version“. Discover has gone through quite an evolution over the years, always innovating, adapting, changing. The new format offers readers a pdf version, which is very convenient.
***The digital version of DISCOVER Magazine is available at https://magazinediscover.com/discover-digital/
DISCOVER Magazine‘s targets are:
The multicultural Canadian society with appeal to the Portuguese speaking communities;
Immigrants who are already living or planning to move to Canada;
Students that choose Canada to improve their English or French.
Entrepreneurs from Brazil and Portugal interested in doing business with Canada.
PORTAL DISCOVER
Online communication channels:
1 – Conexão Discover | Discover Connection (Wednesdays)
Objectives
To connect the Portuguese-speaking community in Canada;
To promote events organized by associations or individuals aiming to spread Brazilian and Portuguese culture and business in Canada;
To make known success stories and community initiatives;
To inform the community about current news taking place in Brazil and Portugal.
2 – DISCOVER News (Twice monthly)
The Newsletter provides news and entertainment, while supporting entrepreneurs. And much more!
